Waken, the British oral care brand, is shaking up the industry with an exciting new partnership: TV and radio star, podcaster, and author Rylan is stepping in as brand ambassador and Creative Director.
Rylan’s involvement goes beyond mere promotion; he’s also investing in the brand and has enlisted his celebrity friends, including Alison Hammond and Josie Gibson, to join the Waken movement, sharing their enthusiasm on social media.
Renowned for his dazzling smile, Rylan has navigated his own journey with dental transformations. He shares, “I’ve had a love-hate relationship with my teeth. After my first makeover in 2013, I was thrilled, but by 2021, I wanted a more natural look. I’m really happy with my smile now.”
Waken has gained recognition for its high-performing mouthwashes and toothpastes, and Rylan will be actively involved in everything from product development to marketing strategies.
“There’s no denying my teeth have become a trademark for me, so teaming up with Waken just makes perfect sense,” Rylan states. Co-Founder Simon Duffy, MBE, adds, “Rylan embodies the authenticity and passion for oral health that Waken stands for. We couldn’t be more excited about what lies ahead.”
With Rylan at the helm, Waken is poised to revolutionise the oral care industry.
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