As the trend of non-alcoholic beverages begins to permeate our culture, many enthusiasts find themselves grappling with a familiar dilemma: how to enjoy the social experience of drinking without the effects of alcohol.
While various brands have risen to the occasion, few have tackled this challenge as innovatively as ON Beer. This remarkable newcomer promises the taste and experience of beer without the alcohol content.
ON Beer emerges from the entrepreneurial spirit of James Jacoby, co-founder and ‘Head of Effects’, whose prior work with Sentia Spirits has influenced this audacious leap into the non-alcoholic scene. Jacoby and his team have meticulously experimented with a blend of active botanicals, aiming to replicate the effects commonly associated with alcoholic beverages. Unlike other non-alcoholic drinks that merely imitate the taste, ON Beer offers an intriguing solution. It allows consumers to enjoy a drink that delivers on the promise of an ‘alcohol-like effect’.
What sets ON Beer apart isn’t just the innovative approach but also the scientific backing that accompanies it. A pioneering double-blind study conducted at a UK university has demonstrated that ON Beer effectively produces an ‘alcohol-like effect’. This study, alongside subsequent research involving a 47-person cohort, revealed significant improvements in sociability, relaxation, and that elusive buzz we often seek in our drinking experiences.
Regarding flavour, ON Beer doesn’t compromise. As Jacoby articulates, “A few beer brands are now playing with popular plants but use ineffective doses and questionable claims.” In contrast, the ON Beer team has thoughtfully crafted a precision blend of botanicals designed to provide a balanced taste alongside the desired effects. Chris Kazakeos, co-founder of ON Beer, emphasises the brand’s mission: “Rather than just mimicking the flavour, or tossing in some token botanicals, we set out to craft a beer that’s better not because of what we take out, but because of what we put in.”
The result is a meticulously crafted beer that is both flavourful and effective. Whether you’re seeking a sociable atmosphere without the downsides of alcohol or simply exploring new flavour profiles, ON Beer stands out as a compelling option on the non-alcoholic beverage shelf.
In conclusion, ON Beer bridges the gap between traditional beer enjoyment and a mindful approach to drinking. It offers an enticing alternative for anyone looking to elevate their non-alcoholic experience without sacrificing the social effects many seek when they share a drink. If you haven’t tried it yet, now might be the perfect time to raise a glass to a new era of drinking.
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