Cheers to the Evolution of Smirnoff ICE

The Indie Sleaze era is making a triumphant comeback, and no noughties revival feels complete without the iconic Smirnoff ICE.

This beloved beverage has captured the hearts of many, and to celebrate its 25th anniversary, Smirnoff ICE has unveiled a bold new design that pays tribute to its vibrant history while maintaining the same great taste.

The updated packaging is as striking as it is fresh, infusing modern energy into a product that many fondly remember from nights out. Rest assured, while Smirnoff ICE has undergone a visual makeover, the classic citrus flavour that fans adore remains unchanged. It is the perfect blend of nostalgia and contemporary style, making it an ideal choice for those looking to relive the fun of the noughties.

Now available as a convenient single can, this refreshing citrus drink is easy to enjoy on any occasion – whether hosting a gathering or simply unwinding after a long day. Smirnoff ICE will also be offered in multipacks for those who love sharing good times with friends, ensuring there’s plenty to go around.

Jessica Lace, a marketing boss for Smirnoff at Diageo GB, expressed her excitement about the rebranding: “We are thrilled to give Smirnoff ICE a fresh new look that highlights its beloved citrus flavour. This modern makeover brings vibrant energy to the product, and we can’t wait to share this evolution with our consumers.”

Smirnoff ICE can be found in all major retailers, making it widely accessible for those eager to experience this nostalgic favourite. With an ABV of 4%, the Smirnoff ICE Original is available in a 250ml single can for an RRP of £1.99, while the larger 70cl bottle is priced at £3.00.

As we embrace the nostalgia of the noughties, Smirnoff ICE stands out as the quintessential drink to enjoy in style. So whether you’re looking to spice up a gathering or simply indulge in a moment of reminiscence, grab a can and toast to the return of an era filled with vibrant memories and unforgettable nights. Cheers to the evolution of Smirnoff ICE!