intu Lines Up a ‘Mim-tastic’ Easter

Mim-Mim, star of CBeebies show Kate and Mim-Mim, will take part in a national shopping centre tour this Easter.

If you’re looking for a free and fun way to entertain your children over the Easter holidays, intu – the leading owner and manager of prime regional shopping centres in the UK – are bringing Mim-Mim to their centres for a big bunny bonanza. Starting on 31st March at intu Milton Keynes, the bunny will tour 14 intu branded centres across the Easter period.

This year’s Easter campaign which will also feature a meet and greet with Mim-Mim himself, fun activities, goodies including a CBeebies activity booklet, and a competition with the chance to win exclusive prizes such as a brand new DVD release and an extra special Mim-Mim plush. Members of intu’s Kids Club will receive a free Kate & Mim-Mim ‘Funny Bunny Friend’ sampler DVD when presenting their membership card or signing up.

Roger Binks, customer experience director of intu, said: “As the UK’s only national shopping centre brand, intu is able to work with leading children’s entertainment names such as CBeebies, to give their most popular shows and characters a truly national presence. Our powerful brand enables us to collaborate and deliver activities to surprise and delight our loyal customers.”

Children will also be able to visit intu.co.uk to play interactive games such as ‘Pop! Pop! Peaches and get ready for their centre visit. Free meet and greet tickets will also be available to book online and a limited number of additional free tickets will be available in centres on the day.

Here are the Easter tour dates: